Hosta bank

David Kerfoot

I am a designer with a 30 year plus history in many award winning design consultancies and advertising agencies in and around London, including Addison and Smith & Milton.

As a brand communications specialist I have collaborated on projects as varied as exhibitions for Powergen and the NHS to a showroom launch for Volkswagen Group UK.

In 2000 I helped to set up Tangent Partnership Ltd to fill a gap for high quality strategic design at reasonable prices. Tangent specialise in design for brand identity, web design, corporate communications and retail interior design. Clients include Cadbury Garden and Leisure Limited, Roche Diagnostics Limited and Sodexo.

As well as my daytime job I have volunteered with an arts charity as marketing officer. Squeaky Door took Shakespeare’s The Tempest to the Edinburgh Festival Fringe for two years running, in addition to many other productions. More recently I am helping the Upper Usk Valley Rural Alliance with their website and social media.

Like many designers I chose this path because I could draw. My fine art work tends towards the photography and print disciplines at the moment, but I will eventually get back to some drawing as well. I photograph subjects that interest me and hope that this interests others as well. The work is often converted to black and white and only slightly edited. With other works I like to create a linocut graphic effect using fairly radical software techniques.