LIfestyle

What Is an NFT?

An NFT – non-fungible token – is a digital asset that represents a real-world object like, for example, the Charlie Bit My Finger video that sold for £500,000 back in May. NFTs are bought and sold online, frequently with cryptocurrency, and are generally encoded with the same underlying software as many cryptocurrencies.

A word from Monty Preston, Curator of The Other Avatars and Manager of Art Advisory and Curation at Saatchi Art

“As the daughter of an artist, I not only developed a passion for the arts from a young age, but also a unique understanding of how artists create their work, and how they manage  their careers — both of which aren’t as straightforward as they sound.

In my role as a curator at Saatchi Art, I now get to work with emerging artists around the world, helping them to find the right path for their career, build their brand, get their work in front of an audience, and share their story with collectors looking for art to fall in love with.

For many, the “business” aspect of being an artist is mysterious and overwhelming.  Those of us working directly with artists every day have insight into the earnings  landscape, but many artists may be unaware of where they stand: Should I be making more money? Can I make more? What channels have other artists found success in? Are others moving into the digital arts and NFT realm, and is this the right path for me?

All these questions come down to: Can I make a sustainable living as an artist?